When coloring my hair, I would say about 90% of the time I do it myself. If I didn't go to a salon, I used to have a friend do it for me and then I realized that really it was more annoying to both of us than it was easy. So I just started doing it on my own and while it's not exactly rocket science, it's also not the easiest or most comfortable thing to do. When your hair is longer than chin length, you have to be a contortionist to get the back of your head and some of those elusive spots on the side. If you're not super careful or staying within a shade of your current color, you can run the risk of looking like a leopard. Yikes. Leopard spots are not considered chic when it's your hair sporting them.
So when I first read about several companies coming out with foam hair color, I was beyond thrilled to try it. The other day while perusing the beauty section at Target, I noticed John Frieda has a foam color. This is the first time John Frieda has come out with an at-home hair color. Looking at the shade selection (they have 20) I wasn't fully sold on the pictures. The Deep Brown-Black didn't look very deep. I put my skepticism aside and I excitedly took it home and colored my hair that night. (Unfortunately, my camera malfunctioned and I don't have pictures of the actual foam- which is pretty cool.)
This stuff is AH-MAZING! You mix the color and developer together by tilting the bottle back and forth instead of shaking and it doesn't foam in the bottle. The foam is created when you squeeze the bottle. I'm not really sure how this works, but it does. And application is literally foolproof. Even an amateur at-home hair colorer can do this. The instructions say to cover your roots, front to back and your hairline and then start adding foam all over your head while gently massaging. There are no drips! It does not run. And I have never smelled a more heavenly hair dye. It smells just like Ralph Lauren's Ralph perfume. Twenty minutes and a quick shower and conditioning treatment (that comes with the color) later and my hair was commercial shiny and the perfect color. I don't think I will ever go back to non-foam color again. Everyone needs to try this, it is in fact, revolutionary. www.johnfrieda.com