Oh yeah, those babies are real! My lashes are looking super-fab lately due to Benefit's They're Real! Mascara. I have pretty long, full lashes but they lack definition and curl without mascara. I'm always looking for something that can enhance what I've got but also provide some assistance in the areas my natural lashes are lagging.
The brush is key, it's longer than most mascara wands. And the bristles, wow! The short, stiff spikes grab and evenly distribute color to every single lash- even those little teeny-tiny ones on the inner corners. I noticed immediate definition of my lashes. I have long lashes, but this mascara curled them to perfection.
I used two coats here and I think that was more than enough for me, but if you want you can layer more without getting spider lashes. And it lasts FOREVER; when I washed my face after work I had to scrub to get it off. I would recommend a gentle eye makeup remover unless you want mascara bags under your eyes the next morning. Trust me, it's not pretty. I'm really happy with this mascara. And yes: you will definitely get asked if "They're Real."